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The Perfect List Price Is On The Bridge

In the world of real estate, pricing isn't just about sticking a number on your property and calling it a day. It's an art, a science, and most importantly, a strategy. Today, I want to talk about something I call "pricing on the bridge," and why avoiding it could be the best move you make in selling your property.

Let's consider a property that could be price between $299,900 - $305,000. It's easy to think that these specific numbers might make a property seem more appealing or give you a slight edge. But here's the kicker – it's not always about the exact number; it's about the strategy behind the range.

Let me break it down for you. When buyers start their search, they often set filters on search platforms based on price ranges. These ranges are typically rounded to the nearest thousand or hundred thousand. So, when you price a property at $299,900, you're targeting those who set their maximum at $300,000. But what about those who start their search at $300,000? Your property won't even pop up in their search results, and just like that, you've missed out on a whole segment of potential buyers.

On the flip side, pricing at $300,000 flat serves as a bridge. It places your property in the search results of both groups – those who cap their search at $300,000 and those who start from there. This simple strategy can significantly increase the visibility of your listing, bringing more eyeballs and, ultimately, more potential buyers to your doorstep.

Now, you might wonder, "But Dave, wouldn't a price like $299,900 make the property seem like a bargain and attract more buyers?" It's a valid question, but here's the thing – the psychological impact of saving that $100 isn't as significant as you'd think, especially in the grand scheme of buying a home. What truly matters is getting your property seen by as many potential buyers as possible. That's where the real magic happens.

Visibility is key. You want your property to be seen by the widest audience possible, and sometimes, that means choosing strategy over cents.

So, next time you're listing a property, remember the power of "pricing on the bridge." It might just be the smartest move you make, ensuring your property catches the eye of every potential buyer out there. Because in the end, more eyeballs mean more opportunities to sell – and at North Conway Realty, that's what we're all about.

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